Ways to Engage
On behalf of the Advancement Network we were excited to host the AdNet 2017 Conference in Memphis, Tennessee. The conference included rich programming, dynamic speakers, and an abundance of networking opportunities. The numerous breakout sessions included topics that focus on business growth and leveraged the extensive industry expertise that we have in our field. To find out more, visit the Member Resources page.
Below is a schedule of upcoming webinars. You must be an AdNet member to participate in the webinars. If you have questions about your membership status please contact firstname.lastname@example.org.
Date & Time: Wednesday, June 7 at 3:30pm EST
Title: Words That Work: Encouraging Planned & Major Giving
Speaker: Dr. Russell James J.D., Ph.D., CFP® is a professor in the Department of Personal Financial Planning at Texas Tech University
Overview: Please join us for a presentation of Words That Work, a statistical analysis on words that encourage planned and major gifts. What words increase interest in making a bequest gift? What job titles work best for donors? How should you describe a complex gift to generate the most interest? This presentation shares results from a series of surveys uncovering the words and phrases that work best to encourage interest in planned giving. Join this webinar to:
- Understand the importance of “family” language vs. “formal” language;
- See the impact of referencing tax benefits in descriptions of complex gifts;
- Explore the role of fundraiser job titles.